scarcity close

scarcity close
A sales ploy in which a product or service is made to appear scarce in order to increase its apparent value.
Example Citation:
"Marketers like the 'scarcity close.' By creating an apparent scarcity, they make us hungry."
— Joanne Kates, "Hopeless food and hyperbole, served with a smile," The Globe and Mail
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New words. 2013.

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